If you are looking for new and innovative marketing strategies to reach out to a large number of people, Facebook is the ideal option. Facebook is the most popular social networking site on earth, which makes it a ready market for your business! What is unique about Facebook is that it lets you create business pages, where you can communicate and interact with your followers while promoting your business.However, you must know a few tricks to make your Facebook business page popular and increase your audience. Here are seven the most important aspects of creating a successful Facebook page:1. Your profile picture on the left side is the first thing someone sees when looking at your page, so you need to make the most out of it. I like referring to it as a piece of the real estate and Facebook allows to have it in certain size. Use it all! A page without a picture or with an irrelevant or unclear picture will not attract attention, and as a result, people will be less likely to check out your page or follow you.2. First impression is everything! Once your profile picture captures their attention, prospective followers will go ahead and view your Business Page — so the next step is to take care of your landing page. This does not have to be the “Wall” where you and all your followers post updates and comments, you simply have to have a professionally designed landing page for your business. This is a great way to control the first impression a new follower gets of your brand!3. Regular updates are absolutely necessary. The best strategy is to post one update a day, and keep interacting with followers through comments. This increases the popularity of your posts and makes your page look active and interesting.4. Photos and videos section should be utilized to the maximum. If you want to promote your business through images and videos, Facebook enables you to upload as many pictures as you want. Moreover, you can always share videos (hosted on another platform) in order to keep your followers engaged.5. Interacting with your followers is an absolute must. Followers would want to receive replies for the comments or suggestions they make. When you interact with your followers, it generates more hits for the page, thus increasing the visibility and popularity of the page.6. Generate hits on the “Like” button. There is a simple rule that works around Facebook: Like others to get liked. So, you could exchange “Likes” with your followers and related Business pages within your industry in order to generate more “Likes” on your page.7. Organize events on Facebook. The main idea is to keep followers updated on everything that happens in your business. So, if there is an event that you would like to organize, make sure you update that on Facebook, and you might be pleasantly surprised to see how many of your followers turn up at the event!These are some simple ways to make the most of your Facebook page, but of course, all these strategies take time to implement and grow in popularity. If you really want to make a splash on Facebook without spending too much of your valuable time online, Social Media Management is the way to go – working with professionals you will reap the benefits of a strong Social Media strategy and learn from the experts!